
Photo by Lex in the City
Josh Paul wrote this blog post about the WGA strike. Some quotes below:
“With the huge growth of online video distribution, a strike could be devastating (especially to scripted programming). Here’s why:
- it won’t stop writers from writing*
- money is flowing to internet distributed video exceptionally quickly
- HD video is expensive to produce and online video doesn’t have to be HD
- reality programming is cheap (no “writers” req’d) and can garner viewers (American Idol anyone?”
“For me, I think it’s obvious that AMPTP (the Producers/Studios) and the WGA see that the future is in internet delivery. Period. If that is indeed going to happen, then we need a well defined measurement standard.”” * During the last strike writers would have people pick up scripts in manila envelopes from “secret” locations (like a phone booth on the corner of Sunset & Gower ;-). With email it’s even easier, simply set up an alias on Gmail/Yahoo/et al and simply email the script(s) in…and you don’t have to pay a runner either.”
My response via comment (comment is awaiting moderation) was:
“Well said. I want real and well designed measurement standard.100,000 views on YouTube means nothing to me (well, it would tickle me on the inside a bit). But I don’t trust view numbers.It is sad that the standard is being set by the hosting companies who have it in their best interest to have inflated numbers. If they claim that a video is getting 1,000,000 views who is verifying this information??? Their internal super secret QA?Also, autoplay is really stupid. Some sites (I read an article somewhere which broke down which sites count partial plays as a view) just rack up the views with autoplay on their homepage. I think “WOW they get that many people to go to their homepage every day???”. I don’t watch those videos, I wonder who does. Small piece of advice for those that are annoyed by autoplay on your hosts website, bookmark the login page or some other page, not the homepage.Ok, now, what do you think?”
So, what do you think?Do you trust your statistics?Are you confident telling others you viewership knowing that the numbers are likely inflated?Or are you too reserved to talk about it publicly… Maybe even a milquetoast producer…